How a research team found 500 qualified prospects in four days

The challenge

The team's researcher sourced prospects by hand against three sets of rules, and a good week produced about 10 qualified leads.

The solution

We built a pipeline that reads each organisation's own website against the client's rules and keeps the sentence that supports every answer. A second reader can only agree or be stricter, and the team approves each lead before anyone contacts it.

The impact

Of 46,443 organisations found, 24,856 websites were screened, 3,255 were assessed in full and 500 qualified with a named contact, all in four days. A daily version now checks 200 more organisations every morning.