We help overworked marketing teams and SMEs automate half or more of their marketing tasks, so the work gets done without adding people.
We've been part of those teams, in marketing and in operations, and we know which tasks take the hours.
Nuha Consulting makes clients' lives easier by automating those tasks. We set up the repeatable work to run on its own and measure the result in hours saved.
Who we work with
What we do
We find what a team repeats every week and set it up to run on its own.
We automate content creation, social media, email marketing, paid ads, SEO, lead generation and campaign reporting so the week's marketing goes out without manual work.
We set up lead qualification, CRM updates, outreach, follow-ups, appointment booking, proposals and quotes, and pipeline management, so each enquiry is followed up without manual effort.
Customer onboarding, chatbots, customer support, review requests, feedback collection, upselling and cross-selling, and retention and reactivation run unattended, so customers hear from the business after the sale.
We set up invoicing, reporting, data entry, internal approvals, employee onboarding, scheduling, document generation, integrations between systems, AI agents and internal workflows, so data is entered once.
How we help
We sit with the marketing team and list each manual task, who does it and how often. We automate nothing we have not seen.
A task qualifies when it repeats every week in the same steps and takes hours the team can count. If the process is still changing, we wait.
Each automation comes with written notes. The team can then change a message or a schedule without calling us.
Our approach
Every engagement has four stages.
We go through the team's week with them, then take five baseline figures, such as dormant contacts and the reply time to a test enquiry.
The proposal ranks the processes to automate and puts a figure on each, in hours saved and in output. We build nothing until the client approves.
We build the automations, then document the system and hand it over so the client's team owns it.
At day thirty we take the same five figures again, including the team's manual hours. The difference is the result.
The client signs off the baseline before we build and can check the result against their own records.
A typical engagement runs [X] weeks from strategy session to handover. From day thirty the client's team runs it. [support arrangement after handover, to be confirmed].
Selected results
One of our founders led this work before Nuha. We describe the clients by type only.
Acquisition cost down about 95%
The platform was paying for clicks from users who didn't stay. It partnered with organisations that already reached its one engaged group, and users went from 50 to over 1,000 in a month.
4.4 stars on Google
Customers came once and did not return. The owners moved their spend from acquisition to retention, and the restaurant now has 4.4 stars on Google, a base of regulars and a second location in planning.
From 0% conversion
The founder wanted a redesign, but the analytics showed almost nobody reached the site. The brand moved to a faster platform, built a targeted ad funnel and took conversion from 0% to a healthy rate.
Market data in 24 hours
Scraping, bought lists and cold calls had all failed to produce data on small offline businesses. The firm went in through the referral network of the people those businesses deal with every day, had the data in 24 hours and closed the deal.
Insights
[Sample titles, to be replaced with published pieces]
On a first call we take one task the marketing team does by hand and say whether it is worth automating.
Our services
Our work falls into four areas: marketing, sales, customer experience and business operations. Every system we hand over is documented and the client owns it.
A marketing team answers enquiries, chases quotes, publishes posts, asks for reviews and writes the monthly report. Most of it repeats every week.
We help marketing teams automate that part in the tools they already use, and a person checks only the exceptions.
Our background covers marketing and the technical side, so we judge each process on the hours it saves and what it produces.
We set up content drafting, social publishing, email, paid ads, SEO checks, lead capture and campaign reporting. Posts go out on schedule and nobody compiles the weekly figures by hand.
For sales we automate lead qualification, CRM updates, outreach, follow-ups, appointment booking, quotes and pipeline stages, so no enquiry or quote sits unanswered.
Onboarding, chatbots, support routing, review requests, feedback surveys, upselling and win-back run on their own once we set them up. Each customer gets a welcome when they accept a quote and a message if they go quiet.
We connect invoicing, reporting, data entry, approvals, employee onboarding, scheduling and document generation to the systems the company already runs, so staff enter data once and an AI assistant handles routine internal requests.
How we start
Before the first call we send a test enquiry through the client's website form and time the reply. In the strategy session we list what the team does by hand, by whom and how often.
We confirm five numbers with the client: dormant contacts, contacts untouched for twelve months, meetings booked from the database in the last ninety days, the reply time to three test enquiries sent at different hours, and the team's own estimate of manual hours a week.
The proposal ranks the processes and puts a number on what the team gets back from each one, and we start building once the client approves it.
From there every engagement runs the same way: proposal, approval, build and handover, then the same five numbers again at day thirty. See our approach
On a first call we pick one thing the client still does by hand and put a figure on the hours automating it would save.
We help marketing teams and SMEs put content, social posts, email, paid ads and the weekly report on a schedule, so the work runs without manual effort.
The marketing teams we work with do the same jobs every week: someone writes the posts one at a time, builds the newsletter from scratch, resizes ad creative for each placement and pulls the numbers from several logins. Those jobs slip whenever anything else comes up.
Once that work runs on its own, the team reads and approves drafts, and the hours that come back go on planning the next campaign. We decide with the marketing team what to automate first and what can wait.
What we automate
What runs on its own
We set up a library that files photos and recordings by campaign and places each in a locked brand template with a caption from approved phrases. Video software cuts long recordings into subtitled clips.
What the team gets back
The team reviews drafts already on brand.
What runs on its own
We set up a scheduler that publishes from an approved queue at set times, and buying questions in comments and messages become CRM leads. Routine questions about hours or prices get a standard reply.
What the team gets back
Publishing carries on in a busy week.
What runs on its own
We set the email platform to send a welcome series on sign-up and a message to contacts who've gone quiet. Seasonal campaigns sit ready in the queue. Each month the platform drafts the newsletter from recent posts.
What the team gets back
Every new contact gets the same welcome, and the newsletter goes out on the same day each month.
What runs on its own
A design tool with a brand kit produces every placement from one master design. We set ad platform rules that pause a version once its frequency or cost per enquiry passes an agreed limit. Spend then moves to the next version.
What the team gets back
Nobody watches the ad account or resizes creative by hand.
What runs on its own
We track weekly positions for the agreed search terms, and a site monitor flags pages that return errors or drop out of the index. A writing tool drafts pages for those terms.
What the team gets back
A broken page shows up within days.
What runs on its own
We route each website form, ad lead form and social message into the CRM with its source, then send a booking link back at once. Anyone who abandons a form gets a follow-up from where they stopped.
What the team gets back
No enquiry waits for an inbox check.
What runs on its own
We join ad spend, enquiries by source, list growth and won deals into a Monday summary against the prior week. An alert goes out when enquiries stop or spend jumps.
What the team gets back
The figures arrive every Monday with no dashboard to open.
Client results
The challenge
[One sentence on the marketing work the team was doing by hand and the five baseline figures captured before the build]
The solution
[One sentence on which processes were automated first and in what order]
The impact
[Day-30 figure: hours a week returned to the team, set against the five baseline numbers]
Results from marketing engagements led by one of our founders are on the client results page.
Related services
For sales we automate lead qualification, CRM updates, outreach, follow-ups, appointment booking, quotes and pipeline stages, so no enquiry or quote sits unanswered.
See sales automationOnboarding, chatbots, support routing, review requests, feedback surveys, upselling and win-back run on their own once we set them up. Each customer gets a welcome when they accept a quote and a message if they go quiet.
See customer experience automationWe connect invoicing, reporting, data entry, approvals, employee onboarding, scheduling and document generation to the systems the company already runs, so staff enter data once and an AI assistant handles routine internal requests.
See business operations automationWe start with the task that costs the most hours and check whether it is stable enough to run on its own.
We help marketing teams and SMEs automate the work between an enquiry and a closed deal: qualifying leads, following up, booking meetings, sending quotes and updating the CRM.
Enquiries arrive by web form, phone, email and social message. Someone types each one into a spreadsheet, answers it at the next inbox check and follows up when they remember. Quotes sit until they expire. Few teams count the hours spent retyping details already on record.
We automate that part. Each enquiry gets a reply on arrival and a few qualifying questions before the first call. Follow-up runs until the contact answers or declines, and deals move stage as quotes go out and invoices are paid.
What we automate
What runs on its own
Each web form, email, missed call and social message becomes a CRM record, and a reply with a booking link goes out by email or SMS.
What the team gets back
Each contact hears back at once, whatever the hour.
What runs on its own
We add a few questions to the form, so need, budget and timing reach the CRM before the first call. Leads go to the right person, and work the company doesn't do gets a polite decline.
What the team gets back
Calls start from facts already on the record.
What runs on its own
We set up a short email and SMS sequence for any enquiry the contact hasn't answered after an agreed number of days, and for any open quote. Both stop on a reply or a booking.
What the team gets back
No enquiry or quote is lost to a missed follow-up.
What runs on its own
We link a scheduler to the CRM so every message carries open times, and the contact gets a confirmation and reminders with a link to reschedule.
What the team gets back
The contact picks a time without an email chain.
What runs on its own
Once a lead answers the qualifying questions, the quote drafts itself from the record at list prices. The team checks and sends. Online acceptance raises the invoice or deposit request and marks the deal won.
What the team gets back
Quotes go out the same day, with fewer steps before payment.
What runs on its own
A sequence from a named sender, with a booking link, goes to a CRM list. That might be contacts untouched in twelve months or new prospects. A reply stops the sequence and goes straight to a person.
What the team gets back
Meetings come from a list that had gone quiet.
What runs on its own
We set the CRM to clean each record on arrival: names and numbers standardised, source and value tagged, duplicates merged, near matches flagged. The rules also drop bounces and unsubscribes and log the consent basis and date.
What the team gets back
The team keeps one record per person and never runs a clean-up day.
What runs on its own
We set deals to move stage when a quote is viewed or accepted, an invoice paid or a job completed. Notes become dated tasks with overdue reminders. A weekly email sends everyone the same figures.
What the team gets back
The pipeline stays accurate without manual updates.
What runs on its own
Where there is no CRM, or the team never opens it, we set one up around the company's stages, fields and forms, with email and SMS connected. We import existing contacts, deduplicated and tagged.
What the team gets back
The team works in one system, with every contact's history in it from the start.
Client results
The challenge
[One sentence on the enquiry volume, the first response time to three test enquiries and the number of contacts untouched in twelve months before the build]
The solution
[One sentence on which of the areas above were built first, in what order, and in which tools]
The impact
[Day-30 figures: first response time before and after, meetings booked from the existing database, hours a week returned to the team]
Results from marketing engagements led by one of our founders are on the client results page.
Related services
We set up content drafting, social publishing, email, paid ads, SEO checks, lead capture and campaign reporting. Posts go out on schedule and nobody compiles the weekly figures by hand.
See marketing automationOnboarding, chatbots, support routing, review requests, feedback surveys, upselling and win-back run on their own once we set them up. Each customer gets a welcome when they accept a quote and a message if they go quiet.
See customer experience automationWe connect invoicing, reporting, data entry, approvals, employee onboarding, scheduling and document generation to the systems the company already runs, so staff enter data once and an AI assistant handles routine internal requests.
See business operations automationOn a first call we trace each enquiry from arrival to a yes or a no. Then we agree which process to automate first.
We automate the routine work after a sale: welcome messages, standard replies, review requests and the message to a customer who has stopped buying. We set it up for marketing teams and SMEs, so every customer gets the same attention.
Someone types every welcome message, and review requests go out when somebody remembers. A lapsed customer goes unnoticed until the revenue has gone. Routine replies eat into campaign time.
We tie each step to a CRM event. The welcome goes out when the deal closes and the review request when the invoice is paid, so the team handles only the exceptions that need judgment.
What we automate
What runs on its own
When a deal is marked won in the CRM, we send the welcome with next steps and who to contact, and an intake form collects the contract details.
What the team gets back
New customers stop calling to ask what happens next. Nobody types the same details twice.
What runs on its own
We add an assistant to the site and the inbox that answers questions on hours, pricing, order status and booking from an answer bank the company has approved. Anything else goes to a person with the transcript attached.
What the team gets back
Customers get an answer at any hour.
What runs on its own
We route every email, web form and chat request into one helpdesk, which tags it by topic and acknowledges it with an expected reply time. Templates answer the standard cases and a named person takes the rest.
What the team gets back
Nothing sits unanswered in a personal inbox, and response times show in one place. Support hours go to the cases no template covers.
What runs on its own
The review link goes out when the invoice is paid or the job is done, with one reminder if nothing appears. After a strong review we ask for one introduction.
What the team gets back
Reviews build up because every job ends with a request. Only customers who have just praised the work are asked for a referral.
What runs on its own
We send a short survey after each job. A good score leads to the review request, and a poor one goes to a person for a call. New public reviews arrive with a drafted reply and a flag on low ratings.
What the team gets back
The survey catches problems before they become public reviews.
What runs on its own
We pick the next offer from purchase history and send it by email or SMS. The accessory follows the main purchase, the higher tier once usage reaches the limit.
What the team gets back
Existing customers get the next offer when it becomes relevant. Nobody builds a one-off campaign.
What runs on its own
When a service or renewal is due, we send a reminder with a booking link, and the team gets a task if nobody has booked.
What the team gets back
Repeat work gets booked from the record.
What runs on its own
We set the CRM to find customers whose repeat purchase is overdue. Each gets one message saying what is still on file, such as a quoted price, and how long it holds. No reply alerts the team.
What the team gets back
Lapsed customers surface while there is still time to win them back.
Client results
The challenge
[One sentence on which steps after the sale were manual, with the baseline figures for dormant contacts, contacts untouched in twelve months and first response time to three test enquiries]
The solution
[One sentence on which processes were automated first, in what order, and what was handed over]
The impact
[Day-30 figures: hours a week returned, first response time before and after, reviews received and customers reactivated]
Results from marketing engagements led by one of our founders are on the client results page.
Related services
We set up content drafting, social publishing, email, paid ads, SEO checks, lead capture and campaign reporting. Posts go out on schedule and nobody compiles the weekly figures by hand.
See marketing automationFor sales we automate lead qualification, CRM updates, outreach, follow-ups, appointment booking, quotes and pipeline stages, so no enquiry or quote sits unanswered.
See sales automationWe connect invoicing, reporting, data entry, approvals, employee onboarding, scheduling and document generation to the systems the company already runs, so staff enter data once and an AI assistant handles routine internal requests.
See business operations automationOn a first call we list the steps after a sale that someone still does by hand and say whether this is the place to start.
Marketing teams and SMEs still move information between systems by hand. We help them run invoicing, reporting, approvals, onboarding, scheduling and integrations without manual effort.
Invoices go out in a batch at month end. Someone builds the weekly report from several logins and nobody updates it. Approvals travel by email and get chased in person. Different people type the same customer details into the CRM, the invoicing tool and the contract. None of it takes long, but together it fills hours every week.
Once the automations are in, the invoice goes out the day the job closes and the weekly report arrives without anyone opening a dashboard. Judgment calls go to a person. At day thirty we count the hours saved against the baseline.
What we automate
What runs on its own
We link the CRM and the invoicing tool. When a deal closes or a job finishes, the invoice goes out on the agreed terms. Reminders follow before and after the due date until the payment arrives.
What the team gets back
Month end starts without a backlog.
What runs on its own
We connect the CRM, the invoicing tool and the ad platforms to one dashboard. Each week it sends the team and finance a summary of revenue invoiced and collected, jobs completed, enquiries and ad spend, and files a copy at month end.
What the team gets back
Nobody logs in to build the numbers.
What runs on its own
We connect the web forms to the CRM and to invoicing. A detail typed once, on a web form or in an email, reaches every system that needs it in the format each one expects.
What the team gets back
Nobody types the same customer twice.
What runs on its own
We route sign-offs through a workflow tool. Discounts above a threshold, content before it goes live, supplier invoices and leave requests reach the right approver with the details attached. It chases anything unanswered after a set number of days.
What the team gets back
Approvals stop travelling by email.
What runs on its own
We build the sequence that starts when a hire or contractor goes into the people system. It requests accounts, orders equipment, sets the first-week calendar, sends policy documents for signature and gives the manager a dated checklist.
What the team gets back
The manager's checklist arrives already dated.
What runs on its own
We connect a scheduler to the team's calendars and the people system. It books site visits, supplier meetings, interviews and internal reviews, then sends confirmations and reminders. The booker can move the slot, and the outcome goes on the record.
What the team gets back
The scheduler books site visits without a round of emails.
What runs on its own
We set up a document tool that builds proposals, contracts, statements of work, job sheets and monthly client reports from the CRM record and the approved templates. Each one goes for signature or to the right folder.
What the team gets back
Every document goes out with the signed-off wording and the current figures.
What runs on its own
We connect the team's tools (CRM, email and SMS platform, invoicing, forms, scheduler, spreadsheet) through a workflow tool. When an invoice clears, the deal shows as paid, and a price change in the master sheet reaches the website and each listing.
What the team gets back
The master sheet is the only place anyone edits a price.
What runs on its own
We build AI assistants and internal workflows for the repetitive tasks that remain. One drafts replies to routine enquiries from the approved answer bank, and another answers staff questions about policy from the company's own documents.
What the team gets back
The team reviews drafts and exceptions and can change any workflow itself.
Client results
The challenge
[One sentence on the operational work the team carried by hand and its baseline estimate of manual hours per week]
The solution
[One sentence on which processes were automated first, in what order, and what the team kept]
The impact
[Day-30 figure: hours a week returned, set against the baseline agreed at the start]
Results from marketing engagements led by one of our founders are on the client results page.
Related services
We set up content drafting, social publishing, email, paid ads, SEO checks, lead capture and campaign reporting. Posts go out on schedule and nobody compiles the weekly figures by hand.
See marketing automationFor sales we automate lead qualification, CRM updates, outreach, follow-ups, appointment booking, quotes and pipeline stages, so no enquiry or quote sits unanswered.
See sales automationOnboarding, chatbots, support routing, review requests, feedback surveys, upselling and win-back run on their own once we set them up. Each customer gets a welcome when they accept a quote and a message if they go quiet.
See customer experience automationOn a first call we find the detail the team types into more than one system and say what it would take to enter it once.
Client results
All four predate Nuha. Clients are described by type and not named.
The challenge
The platform bought Google and Facebook clicks, and few of the users they brought in stayed.
The solution
One user group kept coming back, so the platform partnered with the organisations that already reached them, at almost no cost.
The impact
Users grew from 50 to more than 1,000 in a month and marketing spend dropped to almost zero. Acquisition cost fell by about 95%.
The challenge
The owners spent everything on new customers, most of whom came once and never returned.
The solution
The restaurant moved its effort to retention: the dining experience, the service, a local presence and giving regulars a reason to feel the place was theirs.
The impact
The restaurant has 4.4 stars on Google and a steady base of regulars. A second location is in planning.
The challenge
Conversion was 0% and the founder wanted a redesign.
The solution
Analytics showed almost nobody reached the site and social followers weren't clicking through, so the brand moved to a faster platform and built a targeted ad funnel.
The impact
Conversion rose from 0% to a healthy rate without a redesign.
The challenge
During due diligence the firm needed market data on small offline businesses. Scraping, bought lists and cold calls had all failed.
The solution
The firm went in through the referral network of the people those businesses deal with every day.
The impact
The firm had its data in 24 hours and closed the deal.
The challenge
[The manual work the team was doing and the five baseline figures captured before the build]
The solution
[Which processes were automated first and in what order]
The impact
[Day-30 figures: hours a week returned to the team]
We add each automation case study at day thirty of the engagement.
On the call we ask how often one manual task happens and who does it, then say what automating it returns.
About us
Most marketing teams spend part of every week on work that repeats. We help marketing teams and SMEs automate that work in marketing, sales, customer experience and business operations, then measure the hours they get back.
Before Nuha, Muhammad advised marketing teams on strategy and Omar ran the CRM and IT systems those teams worked in, which gives them fifteen years of combined experience in marketing and technology.
In the teams we worked with, much of the week went on tasks that repeat: following up enquiries, updating the CRM, scheduling posts and building the monthly report. None of it needed judgment once the rules were written down.
The software for this now exists. Workflow tools and AI run that work inside the systems a team already uses, but the build fails when the builders know the tools and not the marketing.
Nuha maps the process with the marketing team and automates the tasks that take the longest. After handover the client's team runs it.
The founders
Co-founder
Muhammad has spent more than seven years in marketing consulting, advising clients on strategy, branding and digital marketing. His earlier career includes BCG and Dialectica.
His work covers a marketing team's main decisions, including where the budget goes and how customers are kept. The client results on this site come from that work. At Nuha that experience shapes the strategy session and which processes the proposal puts first.
Muhammad works with marketing teams that still build campaigns and reports by hand.
[LinkedIn profile]
Co-founder
Omar spent four years at IBM in system administration and cybersecurity. He then moved to Novartis, where he worked in business operations, marketing, digital governance and CRM.
At Novartis every integration, permission and data flow had to be documented, and he still works that way. He connects the CRM, forms tool, email, SMS and scheduler. Each write-up goes to the client.
Omar works with companies whose systems are not connected, so staff enter the same data twice and no single record is reliable.
[LinkedIn profile]
Together
The people who decide what to automate also set it up and write the documentation.
We have automated more than 5,000 hours of manual marketing work. On each engagement we measure the work done by hand before the build and again at day thirty, and the difference is what we report.
How we work
Every engagement starts with a strategy session. The marketing team shows us what it does by hand and how often, and we write the process down as it runs.
We fix an unstable process before we automate it.
We automate a task when it repeats and its rules can be written down. Someone's time on it also has to carry a cost we can measure, or the task stays manual.
A service goes into the proposal only when the session has shown the client is losing time or revenue to the problem that service fixes.
Before the build we agree five figures with the client. They cover the state of the database, the reply time to three test enquiries, the meetings booked from existing contacts and the team's own estimate of manual hours a week.
The proposal puts the biggest loss first. At day thirty we take the same five numbers again and report what has changed.
We document each automation as we go. The write-up covers the trigger, the systems it touches, what happens when a customer replies and who in the client's team can change it.
Handover is a working session with the people who will run it, who can then change or switch off anything.
Our commitments
We test each automation against the proposal before it goes live, then stay on for its first weeks on real enquiries.
The proposal contains only what the session showed a need for, even when that is less than the client asked for.
At day thirty we report all five figures. Any that did not move go in too, with the reason as we see it.
The call covers one process the team runs manually and whether a strategy session is worth booking.
Insights
Each piece takes one process we saw a marketing team do by hand and says what changed once it ran without manual effort. We write for heads of marketing, marketing managers and SME managing directors.
[Sample titles and dates, to be replaced with published pieces]
Before we automate anything we write down five numbers with the client, from dormant contacts to the team's own estimate of manual hours a week. At day thirty we take the same five again, and the gap between the two readings is the result we report.
Read the pieceWe send one email per new piece.
If a marketing team still does any of these by hand, we go through it on a first call and say how much of it could run on its own.
Before we automate anything we write down five numbers with the client, from dormant contacts to the team's own estimate of manual hours a week. At day thirty we take the same five again, and the gap between the two readings is the result we report.
[Article body: two or three paragraphs]
[Article body: two or three paragraphs]
[Article body: two or three paragraphs]
The client confirms all five figures before the build and reads the same five again with us at day thirty.
Related
[To be published]
[To be published]
If a marketing team still does any of these by hand, we go through it on a first call and say how much of it could run on its own.
Contact us
Please tell us which marketing tasks your team does by hand, and we will say which to automate first.
We take one task your team does by hand and work out who does it, how often, and what it needs to run on its own. One of the founders takes the call.
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